TL;DR
Strong Pilates says it is targeting 20 new UK studios in 2027, following seven openings in the country so far in 2026. The company has 15 UK locations and says a Nine Elms studio is confirmed for early 2027; other proposed sites remain under consideration.
Strong Pilates plans to open 20 new studios in the UK in 2027, extending a network that has grown from eight locations at the end of 2025 to 15 so far in 2026. The Australian-born fitness franchise has confirmed a studio in London’s Nine Elms area for early 2027, while several other locations are still being explored.
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The company said it has opened seven UK studios in 2026, with recent openings in Brighton, Hackney and Kingston. Additional studios are planned for Maidenhead and Harpenden in the coming months, according to the report by Athletech News. The company has not identified all the sites that would make up its 2027 target.
Nine Elms is the confirmed early-2027 location. Franchisees are exploring opportunities in West Hampstead, St Albans, White City and Richmond, but those sites have not been announced as confirmed openings. Strong Pilates said its 2027 push aims to reach communities across London, the South East and other major UK cities.
The studios offer 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio. Participants use the company’s proprietary Rowformer and Bikeformer machines. Strong Pilates describes the format as a way to combine several training modalities in one session; the source report does not provide independent evidence comparing outcomes with other types of fitness classes.
A Faster UK Studio Rollout
A 20-studio target would mark a substantial planned expansion for a chain that has reached 15 UK locations in 2026. If achieved, it would add more choice for people seeking boutique fitness classes and extend the brand’s presence beyond its current markets. The target is a company plan, however, not a guarantee that all 20 locations will open on schedule.
The expansion also gives franchisees and property partners a clearer picture of where the company hopes to grow. Its emphasis on London, the South East and other major cities points to a focus on urban markets, though the company has not disclosed the criteria it uses to select sites, expected investment per studio or the number of franchise agreements needed to meet the target.
For customers, the relevant development is the possible arrival of additional studios, rather than a change to the class format described in the report. The timetable and confirmed locations will determine where access actually expands. Prospective members should check local studio announcements for opening dates, class availability and pricing as plans develop.
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From Eight Locations to 15
Strong Pilates’ UK network stood at eight studios at the end of 2025, according to Athletech News. Seven openings so far in 2026 have taken the total to 15. The report describes this as nearly doubling the UK footprint over the period, while the 20-opening goal refers to the following year and should be understood as a target.
The UK plan forms part of a wider international expansion. Strong Pilates has opened 40 studios worldwide in 2026 and operates 130 locations across 15 countries, the report said. It has more than 330 studios operating or in development globally and expects to pass 150 open locations by January 2027. The company also reported more than $75 million in net revenue over the past 12 months; the source does not give further detail on the period or accounting basis.
Co-founder Michael Ramsey linked the UK growth to demand for workouts that combine different forms of training. That is the company’s explanation for its expansion strategy, rather than independently measured evidence about consumer preferences across the UK.
“U.K. consumers are some of the most discerning in the world when it comes to fitness. They’re time-poor, they know what good looks like, and they want results without having to split their week across three different gyms.”
— Strong Pilates co-founder Michael Ramsey
Which Sites Will Open?
The company has not published a full list of the 20 planned 2027 locations, nor has it provided a schedule for openings beyond the confirmed Nine Elms studio in early 2027. West Hampstead, St Albans, White City and Richmond are being explored by franchisees, so they should not be treated as confirmed sites.
It is also unclear how many of the planned openings have signed leases or secured franchise partners, what could affect the rollout, and whether the target is measured by openings during the calendar year or another period. The source report does not specify whether the $75 million revenue figure is UK or global revenue, or provide a detailed financial breakdown.
Nine Elms and Further Site Plans
The next identified milestone is the Nine Elms opening planned for early 2027. Maidenhead and Harpenden are also expected in the coming months, according to the report, which does not give specific opening dates. Updates on those studios should help clarify the pace of the UK rollout.
Strong Pilates will need to confirm further locations and provide opening timelines for readers to assess progress toward its 20-studio goal. Until the company announces those details, the target remains an expansion plan rather than a confirmed count of future openings.
Key Questions
How many new UK studios is Strong Pilates targeting in 2027?
The company is targeting 20 new UK studios in 2027. It has not announced all the locations or a complete opening schedule.
How many Strong Pilates studios are currently in the UK?
Strong Pilates has 15 UK studios, after opening seven so far in 2026. The network had eight locations at the end of 2025, according to Athletech News.
Where will the next confirmed UK studio open?
A studio in London’s Nine Elms neighborhood is confirmed for early 2027. West Hampstead, St Albans, White City and Richmond are being explored, not confirmed.
What kind of workouts does Strong Pilates offer?
The company describes its classes as 45-minute, low-impact workouts combining Pilates-inspired resistance work, strength and cardio. They use the Rowformer and Bikeformer machines.
Source: athletechnews.com
