TL;DR
Get wellness gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Garmin’s fitness segment generated $694 million in third-quarter revenue, up 16% year over year, according to the company’s results. Garmin also highlighted its screenless Cirqa Smart Band, launched in July, but has not reported device sales or how much it contributed to the segment’s growth.
Garmin’s fitness business recorded $694 million in third-quarter revenue, a 16% increase from a year earlier, as the company expands its wearable lineup with the screenless Cirqa Smart Band. The results show continued growth in Garmin’s largest business segment, though the company has not disclosed Cirqa sales or the band’s specific contribution to the quarter.
Garmin said demand for wearables helped drive the fitness segment’s growth in the quarter ended September 26. The segment generated $231 million in operating income, with an operating margin of 33%. Garmin’s earnings release highlighted Cirqa as a product that expands the company’s addressable market for wellness technology, but did not provide unit sales or revenue attributable to the device.
Introduced in July at a price of $199.99, Cirqa is a screenless band for health and fitness tracking. Garmin positions it in a market that includes Whoop. Unlike Whoop’s membership-based model, Cirqa offers tracking without a required subscription, according to the report. Garmin CEO Cliff Pemble has previously cited the company’s feature range and subscription-free model as competitive advantages.
The quarter was strong across much of Garmin’s business. Companywide revenue rose 12% to a record $1.99 billion, while operating income increased 34% to $612 million. Outdoor revenue climbed 20% to $597 million; marine revenue gained 16%, and aviation revenue increased 5%. Automotive revenue fell 20%, making it the only segment in the report to decline.
Growth Beyond Garmin’s Core Watches
The revenue increase indicates that fitness remains a major growth engine for Garmin, rather than a niche addition to its broader navigation and technology businesses. The segment’s operating income and 33% margin also show that its growth is accompanied by substantial reported profitability, not just higher sales.
Cirqa puts Garmin more directly into the screenless wearable category, where subscription pricing is part of the competitive landscape. A device that does not require a recurring membership may appeal to buyers who want health and activity tracking without an ongoing fee. But without disclosed sales, the quarterly results do not establish whether Cirqa is already a meaningful driver or how it is performing against competing products.
Garmin is also extending its reach from devices into training services. The company recently acquired TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts, analyze performance and track progress. Together, the hardware and software moves suggest a broader effort to serve users across more of their training routines; the quarter’s figures alone do not show the impact of those acquisitions.
Products Worth Considering
DEWALT 20V MAX Brushless Deep Cut Band Saw, 5-Inch Capacity (DCS374B)
DEWALT DWM120K Deep-Cut Portable Band Saw, 10 Amp
DeWalt 9-Inch Band Saw with 3.5-Amp Motor and LED Worklight
As an affiliate, we earn on qualifying purchases.
Cirqa Enters a Crowded Wearables Market
Garmin launched Cirqa in July as part of a wider push into everyday health and wellness tracking. The band’s screenless design and one-time purchase price distinguish it from some wearables built around displays or recurring memberships. The company has described the product as expanding its potential wellness market, but it has not published figures that would allow readers to measure demand for Cirqa on its own.
Fitness was Garmin’s largest business segment by revenue in the third quarter. The company’s overall results also benefited from growth in other areas, particularly Outdoor, which rose 20% amid demand for adventure watches. The range of segment results matters when interpreting the fitness figure: Garmin’s record quarter was companywide, while the automotive business contracted.
For the first nine months of 2026, Garmin’s fitness segment generated nearly $2 billion, up 26% from the same period a year earlier, according to the source report. Garmin also raised its full-year 2026 revenue forecast to approximately $8.15 billion from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80 from $10.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa Sales Remain Undisclosed
The reported 16% year-over-year increase applies to Garmin’s fitness segment as a whole. The company has not disclosed Cirqa unit sales, its revenue, or its share of the segment’s growth, so the available results do not show whether the band materially drove the increase.
The source material also does not give a detailed breakdown of demand by fitness product or geography. Garmin cited strong wearable demand, but it did not quantify how much growth came from existing products, recently launched products, pricing or other factors. It is also too early, based on these figures alone, to judge how Cirqa will perform against subscription-based competitors over time.
Updated Forecast Sets the Next Test
Garmin’s raised full-year outlook sets the next measure of whether recent momentum can continue. The company forecast approximately $8.15 billion in 2026 revenue and pro forma earnings per share of $10.80, both above its previous guidance. Future earnings reports should provide a clearer view of whether fitness growth persists and whether newly launched products contribute meaningfully.
Investors and customers will also be watching for any later disclosure of Cirqa sales or performance. Garmin’s acquisitions of TrainingPeaks and TrainHeroic may broaden its training ecosystem, but their contribution to results has not been quantified in the source material. The next reported results can clarify the company’s progress; until then, the segment figures confirm growth, not the success of any single product.
Key Questions
How much did Garmin’s fitness revenue grow?
Garmin reported $694 million in third-quarter fitness revenue, up 16% year over year.
How much does the Cirqa Smart Band cost?
Cirqa launched in July at a listed price of $199.99. Garmin offers its tracking without a required subscription, according to the source report.
Did Garmin disclose Cirqa sales?
No. Garmin highlighted Cirqa in its earnings release but did not disclose unit sales, product revenue or its specific contribution to fitness growth.
What was Garmin’s full-year 2026 revenue forecast?
Garmin raised its forecast to approximately $8.15 billion, from its previous guidance of $8.05 billion.
Source: athletechnews.com
